Lars Sondereggers’ Keynote: “Why social is crucial for innovation”

What a great pleasure it was for our Lars Sonderegger to present the keynote speech at Radtech 2015. Innovation is all about people connecting and working together towards a common goal. Social is not just a term that is relevant for social media, but much more. In the Social Era we have possibilities to collaborate like never before. Our behavioral insights show the way – it’s all about the knowledge of the “brain’s user manual”.

Lars Sonderegger